To UNICA members, directors and staff
Dear friends,
I am writing to tell you of my decision to step down from the positions of President of the Brazilian Sugarcane Industry Association (UNICA), President of SIAESP (São Paulo State Sugar Producers Association) and President of SIFAESP (São Paulo State Ethanol Producers Association), which I have held since July of 2007. First and foremost, let me say that I am entirely at the Board’s disposal to stay in office as long as may be necessary to ensure an orderly transition and the proper hand-over of my current duties and responsibilities.
The various commitments I have been fulfilling in Washington and London this week – talks at the State Department and the USTR; a lunch organized by the Brazilian Embassy and UNICA for some 30 U.S. congressmen who supported us in the process of removing the tariff on imported ethanol; and events with the Financial Times and the Skoll Foundation – prevent me from delivering this message personally. For this reason I decided to write you with these brief thoughts about my decision and the period that is now drawing to a close.
Major changes are always difficult. It was so in 2007, when I decided to interrupt almost 20 years of a successful academic and consulting career in Brazil and abroad to take on the challenge of leading the principal sugarcane industry organization in the midst of a major expansionary cycle. I did this only because I was absolutely convinced about the strategic importance of sugarcane to the planet, in the areas of renewable energy, food, sustainability, tackling climate change, developing tropical regions and creating jobs. At UNICA I found a large, respected and professionally-run organization that already figured as one of the leading and most efficient of its kind in the country.
I am convinced that we were able to significantly expand the organization’s areas of activity during these five years thanks to a professional team of exceptional level, a team that is passionate about UNICA and the issues that matter to the sector. First of all, our actions were greatly expanded at all spheres of government, with improved organization and concrete results in the fiscal, economic, trade, labor, environmental and regulatory areas – the primary function of trade associations.
Secondly, we greatly enriched our agendas and activities in the areas of communication, marketing, sustainability, bioelectricity, visitor reception, corporate responsibility and the production of highly reliable studies and statistics. We operate successfully within the political and regulatory environments of the United States and the European Union. Our unprecedented initiative to open offices in Washington and Brussels has led to a major achievement that will take some years to be fully and completely appreciated by the sugarcane industry: the possibility that sugarcane ethanol, today an environmentally differentiated commodity, can repeat the trajectory of international success achieved by Brazilian sugar.
In these five years, we have received nearly one thousand delegations from more than one hundred countries and given thousands of interviews in Brazil and abroad, so satisfying a huge, repressed demand for reliable information about our activities. We have developed a fruitful partnership with 18 organizations and companies in the areas of marketing and corporate communications. Our communication campaigns have received wide recognition and numerous awards both at home and abroad, the main one being the ABERJE 2011 Prize awarded to the AGORA Project as Brazil’s best corporate communication initiative for that year. To avoid being repetitive, I shall mention only the headline programs that highlight the growth of our communications area: the Ethanol Summit (now firmly established as the principal global event for discussion of ethanol); the TOP Ethanol Awards; promotion of ethanol in Formula Indy and Stock Car motor racing; the Municípios Canavieiros (Sugarcane Municipalities) Project; the Climate Change Challenge; the Sugarcane Plantation Labyrinth at the 2010 São Paulo International Auto Show; Agro-Energy in the Course (Agronergia em Curso); the rebranding of “alcohol” as “ethanol”; events in the Brazilian National Congress and State Legislative Assemblies; legal and environmental seminars; and seven active Internet sites attracting more than 60,000 visits per month.
UNICA has advanced in the area of sustainability by creating or enhancing voluntary programs that recognize the best companies, effectively raising standards and improving the overall level in the industry. Successful examples include the São Paulo Agro-Environmental Protocol, which is eradicating sugarcane burning well ahead of the deadline established in the state law while making it possible for thousands of hectares within sugarcane plantations to enjoy permanent environmental protection; the RenovAção Project, which has retrained 5,000 former sugarcane workers displaced by harvest mechanization for new jobs within and outside the cane industry; the National Labor Commitment (Compromisso Nacional Trabalhista), which involves worker participation to recognize companies that adopt best labor practices; Bonsucro, which is now the leading global standard for certification of products within the sugar-energy supply chain, and which has so far been granted to 15 companies in Brazil; and the Global Reporting Initiative (GRI) sustainability report that we pioneered among agribusiness associations worldwide and that is now incorporated into the daily operations of more than 70 companies in our industry.
In short, I believe that these have been five years of progress with remarkable enthusiasm and dedication from our team. There is no doubt that we have raised the bar in terms of expanding our scope of action, our reputation, our transparency and our recognition, while at the same time increasing the number of member companies by about 50% since 2007.
However, it is no secret that after four years of broad access to the highest levels of government and expansion of our activities, in 2011 we began to come up against internal and external difficulties due to the slowdown in investment, an unprecedented crop failure and an intense process of consolidation that has dramatically changed the profile of the larger companies within the industry. UNICA’s recent statutory changes were a direct reflection of this new reality, where members’ varying interests now require new forms of governance. At the same time, the sector has also faced structural difficulties, for example the conflict between the strong cost surge of recent years and the price ceiling imposed on ethanol.
Life is often marked by major phases and UNICA is clearly going through a change of cycle. For some time now, I have been aware that my phase of contributions to the organization was coming to an end. I have remained with UNICA until now for two reasons: first, because I felt an obligation to complete the efforts to open up the U.S. market – this was one of the main motives that brought me to UNICA, and it was achieved on December 31st last year –; and second, because I made a commitment to the new Chairman of the Board, Pedro Parente, that I would stay on at least until completion of the changes to the statutes and Board composition, which were completed on March 6th. am now leaving UNICA to seek new professional challenges at a time when much remains to be done, given that modern agribusiness is a key part of the solution to major questions relating to global food and energy security within a scenario of rapid population growth and increasing limitations on natural resources.
I shall end with two messages. The first is to hope that Brazil does not get carried away by the promise of sub-salt petroleum. The country must continue to build its matrix of clean, renewable and diversified energy sources, which has gained such worldwide prominence – a matrix that includes the sugarcane industry as one of its most important pillars; a benchmark for a low-carbon world in the post-oil era.
My second message is that I believe above all in the importance of preserving and strengthening institutions. These are what distinguish the development of nations, and they must be lasting, because people are always transient. I leave UNICA with the fervent hope that this fantastic institution, which I have been proud to preside over, will continue forging ahead to new levels of achievement, further enhancing its reputation, becoming ever more representative and ever more widely recognized by those with whom it deals both inside and outside Brazil as the organization of reference.
I will conclude by expressing my most sincere thanks for the support and confidence I have received from the Board and Members of UNICA during these five years. I salute and am grateful for the fruitful partnership that we have built with the associations that make up the National Sugar-Energy Forum, with the Organization of Sugarcane Growers in South-Central Brazil (Orplana) and with companies involved in the AGORA and RenovAção projects. My thanks also to our directors – Padua, Eduardo and Adhemar – and to the entire technical and support staff at UNICA. Everything we have done in this period was born out of the enthusiasm, dedication and loyalty of these 60 people who make UNICA happen – who make it unique. I shall miss every one of you. Thank you for your affection and trust.
Sincerely,
Marcos Sawaya Jank |